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Identity Resolution and Unified Profiles | Unlock Your Data with Data Cloud

Welcome to Identity Resolution and Unified Profiles, part of the Data Cloud video series.

In this video, learn how to unify and reconcile your data for a cohesive customer view across all systems. Discover the importance of unified profiles and how they serve as a single source of truth, resolving discrepancies in contact attributes captured across various platforms. Dive into the identity resolution process, where matching and reconciliation rules play a key role in accurately identifying and merging records. Understand the iterative nature of this process and how to configure rules to best suit your business needs.

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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.