Use the power of Data Cloud to drive experiences across the Customer 360

EMEA GPS RKO FY25 - Data Cloud

In an era where data was just beginning to shape our world, imagine the iconic call of Slim Shady echoing not just in music but in the realm of data identity. This session takes you on a unique journey, merging the early 2000s' vibe with today's advanced data strategies. We'll delve into the complexities of identity matching, exploring how to distinguish the 'real' from the multitude in a sea of data. Through interactive, real-life examples, we unravel the intricacies of scheme mapping and the critical considerations in identity matching. Join us as we bridge the gap between a less connected past and our data-driven present, all set to the tune of a cultural milestone.