Use the power of Data Cloud to drive experiences across the Customer 360

Data Cloud Segment Split - SE Technical Deep Dive (Digital Double Click)

Recorded January 19th, 2024

Real-time moments with Journey Builder + Data Cloud + Heroku

Objectives:
• How to install a new Data Cloud segment activity in Journey Builder
• Learn how to extend Marketing Cloud and make your own Custom Activities
• Understand how to use Data Cloud APIs and build C360 assets
• Understand new features in Data Cloud
• Enable your free Heroku account
• Learn how SE innovations can increase ACV for our business

Speaker:
• Nathan Ernest, Lead, Account SE

Session Deck:
https://docs.google.com/presentation/d/1-Zzzyn0Z10XIBnfowO49tvbPBpwUSBN1I45w0gVSDE0/edit#slide=id.g18d29405784_357_769