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Activation and Segmentation Strategies | Unlock Your Data with Data Cloud

Welcome to Activation and Segmentation Strategies, part of the Data Cloud video series.

In this video, we'll learn how data is the key to unlocking success in today's business landscape. Discover how you can use your unified data to influence meaningful outcomes through segmentation and activation. Learn about the importance of defining activation targets that suit your specific use case and how to personalize your activation payload for maximum impact. Explore Data Cloud's features for segment membership data and learn best practices for segmentation preparation and activation.

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Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.