Use the power of Data Cloud to drive experiences across the Customer 360

Product Double-Click: Data Cloud - the Next Gen Platform Advantage

Published: June 2 2023

The equation of AI, data, and CRM, built on a trusted scalable platform, results in the ever-sought-after unified customer profile, giving businesses a complete picture of who their customer is.

Go a bit deeper into what this really means to you and how can you carry the messaging forward in your customer conversations! This enablement covers:

-Overview of the Salesforce Advantage
-Architecture Evolution
-Demystifying Data Cloud
-MDM vs Data Cloud OR MDM + Data Cloud
-Data Lake vs Data Cloud OR Data Lake + Data Cloud
-Data Cloud and SF Clouds

Abby Knox, Distinguished Technical Architect, CMT
Jeff Hickman, Senior AVP - Platform Sales AMER